Alfa It's really nice and clean, but at first glance it doesn't really speak to the liveliness of theatre... Unless I'm missing something?

Bravo This is meant to be a default marquee poster that is up when no shows are playing and its purpose is purely informative, so I thought I might want to keep it subtle in terms of liveliness.

Charlie What about a red background for the marquee? Symbolically it would signify "Stop" and therefore pay attention.

Alfa ^yellow is probably the brand colour